News Corp

 Tasks

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last five years for any reason?

The growth in new and digital media has had an effect on News Corporation massively, with the rise in new and digital media the phone hacking scandal occurred which ultimately lead to the closure of news of the world.
The story goes back to 2006-07 when Clive Goodman, the then News of the World royal editor, and Glenn Mulcaire, a private investigator were convicted of intercepting voicemail messages left for royal aides and subsequently jailed. However the growth in NDGM hasn’t been entirely negative, and arguably could have had a positive impact upon News Corporation as it allowed its newspaper the times to reach out to a younger audience through NDGM.

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)

New and digtial media has an impact upon news corp and their news in a number of ways for example the times paper is now online which is one way in which they have adapted to the change in news and digital media despite the paper being aimed for an older audience rather than the younger audience that use the internet the most. Another impact that NDGM has had on news corp is that it has forced paywalls on some of its sites such as the sun.


3) Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

traditional media institutions must adapt alongside the current changes in new and digital media in order maintain relevance and a good reputation as a developed business. One step that many institutions have taken towards this is by introducing a website and paywalls.