Respected new brands are good for twitter as it allows an opportunity for news brands to reach out to audiences who they may not always appeal to in another way which possibly reaches out to another target audience.
2. Why in turn is Twitter good for respected news brands?
Twitter further establishes respected news brands for example by verifying them (blue tick) shows twitter uses that they are established. Those who are not familiar with the newspaper will then straight away realise that the brand is a respected and established which ultimately further improves the image of the brand.
3. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
I disagree with this as I feel that traditional media has been taken over by new media . The traditional form of news such as newspaper has gone into decline and the way that people now prefer to get their news is online.
4. Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?
Yes because generally news is seen as a very serious matter and also a very professional thing. With the increase in gossip and banter it could lead to news being taken as a joke rather than a very serious profession. However it could be positive as it allows more of an entertaining element to an audience which could actually help to improve the reputation of news and journalists.
5. What does the report say about trust in Twitter and journalists (look at pages 34-39)?
39% of people said that journalists on twitter are a faster and more trustoworthy source of news, this low figure shows that many people do not have trust in all the news they are able to gain from social networks such as twitter.
6. Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
Negative as it has not helped the market grow instead has helped its decline. Without online sources people would be forced to resort to newspapers for their news which would ultimately help to keep the medium alive whereas the improvements in new and digital media has instead led to lower sales of this traditional medium and an increase in news accessed online.
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